ON24, Inc., specialists in webcasting and virtual event solutions, has announced ON24 MOVE (Mobile Virtual Environments), a comprehensive expansion of its mobile product strategy with virtual environments optimized for viewing on mobile devices such as iPads and mobile phones. Tablets now provide an HTML5-based immersive 3D virtual environment, and mobile phones deliver a content-focused compact view.
“ON24′s mobile product strategy brings our virtual communications solutions to life on the iPad and other mobile devices,” explains Jayesh Sahasi, ‘ Chief Product Officer and CTO. “With ON24 MOVE, mobile users can have as rich and immersive an experience as they have come to expect with all of our other products. ON24s solutions are truly optimized for tablets and mobile phones; they arent just are-display of the desktop version.”
Starting today, it no longer matters what device youre on while viewing online training, meetings, webcasts or any other virtual event. Through a new technology, ON24 can now detect which device you are on and then automatically provide a customized, individual experience. MOVE provides device-aware support for viewing virtual environments on any mobile device out there.
“The focus on providing an optimized mobile experience for virtual environment audiences has been driven by the rapid growth of mobile usage on ON24′s webcasting platform. It grew 300% in the last year, and we expect it to double by this time next year,” Sahasi explains. “One example of an ON24 customer fully embracing mobile access is Eli Lilly. Recognizing the need to communicate regularly with geographically dispersed and on-the-road sales team members, Eli Lilly has conducted a series of all-hands webcasts optimized for mobile access. Most of the attendees, in fact, view the live video webcasts on iPads.”
ON24 Tablet Features
“An important new feature is the implementation of device-aware support for viewing virtual environments on tablet devices. Now the graphical appearance of locations and booths is available for viewing on a tabletwithout the eed for the additional customization required by other vendors. “Our virtual environments are now fully supported across the continuum of computing form factorssmartphones, tablets, laptops and desktopsfurther extending the potential reach of an environment,” Sahasi says.
“This is what the market is demanding. Our clients don’t want to manage multiple virtual environments for different devices or set up a complex environment where they need to worry about selecting every nuance of the interaction and graphic for each device. They want a centralized approach, with tools that make well considered, sensible decisions, so that their audiences automatically get the right view and the best experience. With ON24 MOVE, customers can focus instead on content and delivering the best messages to the right audiences.”
In addition to auto-detection of phones and tablet devices, new tablet features include:
• Immersive 3D virtual locations
• Touch-based navigation
• Videos and animations
• Group chat
• Content search
• Booth representative listings
“What this means,” Sahasi explains, “is that tablet users are now able to enter a virtual location such as a plaza and navigate to various booths, engage in chat, view and download documents, ask questions and interact in a virtual trade show, product briefing or training center, as well as network with other attendeesjust as they would in a physical location. In fact, the experience is often better than an in-person experience.”
In addition, ON24 solutions capture mobile users in a central reporting system. Users accessing content from mobile devices appear on the registration and attendance reports like any other user. For example, the duration of their viewing and questions asked during the virtual event are captured.
The ON24 Mobility Roadmap
“Mobile support is a top priority at ON24 in 2012,” Sahasi says. “All of our product development initiatives will take mobile viewing into consideration. Our goal is to launch new features simultaneously on all devices.”
For more information on ON24s solutions and the extension of virtual environments to mobile devices, call 1 877-202-9599.
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