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iPhone 5 Pre-Orders Top Two Million in First 24 Hours; AT&T Sets Sales Record for iPhone

Apple reports that pre-orders of its iPhone 5 topped two million in just 24 hours, more than double the previous record of one million held by iPhone 4S. iPhone 5 demand exceeds the initial supply, and while Apple says the majority of pre-orders will be delivered to customers on September 21, many are scheduled to be delivered in October. iPhone 5 pitched by Apple as the thinnest and lightest iPhone ever, has been completely redesigned to feature a new 4-inch Retina display; a faster Apple-designed A6 System-on-Chip; and ultrafast LTE wireless technology* – while delivering better battery life.**

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product weve ever made, and we hope customers love it as much as we do.”

iPhone 5 comes with iOS 6, Apple’s latest mobile operating system with over 200 new user features including: a new Maps app with Apple-designed cartography, turn-by-turn navigation and a new Flyover view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook to get all your passes in one place; new Siri features, including support for more languages, easy access to sports scores, restaurant recommendations and movie listings;*** Siri and Facebook-enabled apps like Photos, Safari and Maps; and Shared Photo Streams via iCloud.

iPhone 5 will be available at 356 Apple retail stores in the US beginning at 8 a.m. local time on Friday, September 21. Every customer who buys an iPhone 5 at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 5 by setting up email, showing them new apps from the App Store and more, so theyll be up and running with their new iPhone before they leave the store.

iPhone 5 comes in either white & silver or black & slate, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model. iPhone 5 will be available from the Apple Online Store (http://www.apple.com), Apples retail stores, and through AT&T, Sprint, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and select Apple Authorized Resellers. iPhone 4S will also be available for just $99 (US) and iPhone 4 will be available for free with a two-year contract.****

iPhone 5 will roll out worldwide to 22 more countries on September 28, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

AT&T Sets Sales Record for iPhone The Company’s Most Successful iPhone Launch Ever

AT&T also set a sales record with iPhone 5 over the weekend, making it the fastest-selling iPhone the company has ever offered. The company reports that customers ordered more iPhones from AT&T than any previous model both on its first day of preorders and over the weekend.

iPhone 5 is still available for preorder at http://www.att.com/iphone and will be available in AT&T retail stores beginning at 8 am local time on Friday, September 21.

AT&T claims several advantages for iPhone 5 customers. AT&T’s network lets you talk and surf the web at the same time. Largest 4G Network. Customers get blazing-fast speeds on the nations largest 4G network, covering 275 million people. Flexible Rate Plans. AT&T doesnt force customers to switch data plans to get the best device price when they upgrade to a new device and new AT&T customers arent forced into a certain plan; they have the flexibility to choose from one of several individual or Mobile Share plans.

The company also claims that more customers choose AT&T for iPhone than any other U.S. carrier.

For more information on iPhone 5, visit:
http://www.att.com/iphone

Notes:
* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
** Battery life depends on device settings, usage and other factors. Actual results vary.
*** Not all features are supported in all countries.
**** Availability varies by carrier.

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