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Apple Now World’s Most Valuable Brand Exceeding 100 Billion EUR

The global brand value ranking eurobrand global 100 by eurobrand the European independent experts for brand, patent & IP valuation & strategy, examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.

The most valuable global brand is Apple with a brand value of EUR 100,239 bn, followed by the brand portfolio of the Coca Cola Company representing a value of EUR 59,978 bn, and Microsoft with a brand value of EUR 53,973 bn. The Global Top 10 are all US-based.

The further Global TOP 10 are represented by IBM (EUR 52,637 bn), Google (EUR 50603 bn), Philip Morris International incl. Marlboro (EUR 48,309 bn), Procter & Gamble incl. Olay, Gillette, Pampers etc. (EUR 47,144 bn), McDonald’s (EUR 45,847 bn), Johnson & Johnson (EUR 44,662 bn) and AT&T with a brand value of EUR 44,494 bn

The global brand value ranking eurobrand global 100 by eurobrand the European independent experts for brand, patent and IP valuation and strategy – examining more than 3.000 brand corporations and their brands in 16 industries, with comparisons of Europe, America and Asia.

Europe’s most valuable brand corporation remains LVMH, whise brands include Luis Vuitton, Moet, Hennessy, etc., and represent a value of EUR 34,306 bn (global rank 14), followed by, Vodafone with a value of EUR 28,578 bn (global rank 17) and the brands of ABInBev representing a value of EUR 28,021 bn (global rank 19).

Details and reports:
http://www.eurobrand.cc

Gerhard Hrebicek, CEO of eurobrand and President of the European Brand Institute summarizes the major findings:

1. Top 100 brand corporations grow on average +5% in brand value – strong brands grow much faster than the average.

Apple shows the highest increase by +43.9% whereas HP depreciates -28,3%. Highest growth in Europe show Germany s most valuable brand corporation Volkswagen Group gaining +26.7% and the Swiss No.2 brand corporation Novartis growing by +20.2%. Samsung (+39%) shows the highest growth in Asia.

2. Europe leading in old brands, North America is strong in new brands. Europe is the continent of consumer goods representing the old brand business, North America is strong in IT&technology representing the new brand business, Asia takes the best of both other continents and grows the fastest.
Europe shows double the quantity of brands, whereas North America shows double the value performance compared to Europe.

3. Small European countries worldwide leading in brand contribution to the economy. Contributing to the actual discussion in Europe: brand corporations of small countries like Austria, Denmark, Finland, Luxembourg, Sweden and Switzerland create the highest contribution to their economy and are therefore global leaders concerning the brand value to GDP ratio.

4. Europe is built on SMEs with strong brands. Brand and IP valuation, analysis and reporting, IP value oriented management and company structures evolve as key tasks also for small and medium-sized enterprises, which are important for the development of Europe and globally.

eurobrandforum 2012

Upcoming eurobrandforum on October 17, 2012 in Vienna gathers international brand decision makers, discussing the future of brands, their development, management and organization for value generation.

Program & registration:
http://www.eurobrand.cc/forum

For more information, visit:
http://www.eurobrand.cc/studien-rankings/
and
http://www.eurobrand.cc

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