Sparkhouse Strategic Brand Films, a video production and marketing studio, have teamed up with Liquipel and Fly Jet Sports to create the first commercial shot entirely on Apple’s new iPhone 5.
Filmed in the backbay of Newport Beach, California, the Sparkhouse team used iPhone 5s protected by Liquipel’s Level 3 watersafe coating to create the commercial.
A coated iPhone 5 was attached to a Fly Jet Sports FlyBoard, a water sports apparatus providing underwater and airborne propulsion capable of levitating the wakeboard-like Flyboard up to 30 feet in the air. Additional footage was captured by cameramen armed with additional Liquipeled iPhone 5s in the water underneath the board, on the shore, and on a jet ski.
You can view a behind-the-scenes video here:
“Thanks to Liquipel’s watersafe coating, we were able to take advantage of the iPhone 5s small size and versatility without worrying about the iPhones getting wet,” says Torrey Tayenaka, Founder/CEO of Sparkhouse. “The result was a beautiful and dynamic commercial really showcasing the exciting new water sport.”
Orange County based Liquipel developed a revolutionary process that applies its watersafe coating to electronic devices to protect them in the event of accidental exposure to liquids. Fly Jet Sports is an Orange County based dealer and distributor of extreme water sports equipment as well as an instructional center for the FlyBoard.
For more information, visit Sparkhouse’s Website: