The close of 2012 finds clear trends in the global mobile
advertising market with important implications for marketers and publishers. Velti’s State of Mobile Advertising: 2012 Year in Review report explores how Apple got its groove back, what devices might be hot for 2013, interesting data on countries that saw the highest engagement, and more key findings throughout 2012.
For full metrics and charts, download the free report.
Despite the popularity of the Samsung Galaxy S3, which was released at the end of May, the iPhone 5, released in mid-September, was able to match impression share by the end of November, leaving the iPhone 5 looking like it will win the “most popular device of the year” title this year.
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