US consumers are more likely to buy an iPhone during the next twelve months than any other of 22 key consumer electronics products, according to the latest ConsumerMetrix survey from Strategy Analytics. 23.5 percent of 2285 US consumers say they are somewhat or very likely to buy an iPhone. The next most popular products are the Android smartphone (21.6 percent), the portable PC (17.4 percent) and Apple’s iPad (15.3 percent). Smart TVs feature next on the list, followed by digital cameras, Blu-ray disc players and desktop PCs. Products appearing towards the bottom of the wish list include Apple TV, Internet radios and multi-room music systems.
“Americans show no signs of falling out of love with the iPhone,” says Jia Wu, Director, Connected Home Devices. “But interest in Android smartphones as well as other personal computing devices remains strong, highlighting the leading role of these smart technologies in today’s technology lifestyles.”
The study also identified changes in buying intentions over the past six months, noting that there has been a strong increase in interest in mobile phones in general, and intention to buy TVs has also risen strongly. Interest in buying blu-ray disc players, however, has fallen, and there has also been a notable decline in intention to buy portable PCs and portable Mac computers.
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