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Apple Scores High In Consumer Superbrands U.K. Survey

Superbrands commissions independent research to identify the UK’s strongest brands. Our annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumer

Latest Voting Results

Superbrands’ annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers.

There are two separate surveys: Consumer Superbrands (the UK’s strongest B2C brands) and Business Superbrands (the UK’s strongest B2B brands).

Consumer Superbrands 2013
1. Rolex
2. Apple
3. Microsoft
4. British Airways
5. Coca-Cola
6. Google
7. Hilton
8. Heathrow Airport
9. Kelloggs
10. Mercedes-Benz
11. BMW
12. Heinz
13. BBC
14. Facebook
15. Lego
16. Disney
17. Marks & Spencer
18. BP
19. Dulux
20. Nescaf

Business Superbrands 2013
1. Apple
2. British Airways
3. Google
4. Visa
5. Virgin Atlantic
6. IBM
7. Shell
8. Microsoft
9. London Stock Exchange Group
10. Mastercard
11. BP
12: BT
13. Bosch
14. Samsung
15. FedEx
16. Rolls-Royce Group
17. Royal Mail
18. PayPal
19. GlaxoSmithKline
20. DHL

Full Official Results (PDF):
http://bit.ly/Y0DLIx

How the brands are chosen:
http://bit.ly/YCvEDs

More about Superbrands:
http://www.superbrands.uk.com/about

2013 Results
The results of both surveys are published annually in February:
http://www.superbrands.uk.com/results

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