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Ferrari FF iPad mini Integration Unveiled At Geneva Auto Show; Free Ferrari FF iPad App

Ferrari’s 12-cylinder FF is the first four-seater with four-wheel drive in the company’s history. The $295,000 base price, Pininfarina styled, 683 horsepower FF (the FF stands for “Ferrari Four” – four seats plus four-wheel drive) is also now seamlessly integrated with Apple technologies, thanks to direct access to its infotainment system via SIRI voice commands and incorporation of two iPad minis installed in the back of the front seat headrests as the entertainment system of choice for rear seat passengers.

The iPad integration is early fruit of technological innovation acquired through Ferrari’s close relationship with Apple. According to a Bloomberg Businessweek report, Ferrari is in talks with Apple about broadening a partnership on in-car entertainment, Ferrari’s President, Luca di Montezemolo commenting at the Geneva Auto Show this week that the company will be “more precise” about its partnership with Apple Inc. in the next few months. Mr. di Montezemolo is a known Apple fan, and met with with Apple CEO Tim Cook at the Cupertino campus last April. Eddy Cue, Apple’s Senior Vice President Internet Software and Services, who oversees Apple’s content stores, including the iTunes Store, the App Store and the iBookstore, as well as Siri, Maps, iAd and Apple’s iCloud services, was elected to Ferrari’s board of directors last fall.

“I am pleased and proud to become a member of the board,” Cue said commenting on his nomination. “I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past five years. I continue to be awed by the world-class design and engineering that only Ferrari can do.” I noted here at the time that Mr. Cue’s appointment made Ferrari/Apple product crossovers or tie-ins virtually inevitable.

There is also a Ferrari FF app available on the Apple App Store with which you can configure your own FF (if only in your dreams, choose from the wide range of colours for the body and the interior, watch the official video and the photos with exciting backgrounds: from sand in the desert to snow in the Alps.

You can read reviews, get customer ratings, see screenshots, and learn about the secrets of the Ferrari FF in 4 sections with exclusive content:

- Car Configurator: personalise your FF and choose your preferred color and details for the body and the interior.

- Design & Emotion: follow the Ferrari FF on the trips from Tierra del Fuego to the snow in Finland, through the desert of Abu Dhabi. Enjoy the official video and the most exciting photos.

- Environment: discover the Ferrari FF in different contexts in action on challenging, snow-covered roads in the Dolomites and on everyday-roads.

- Technology: discover the technological secrets of the FF. The model’s unique innovations are presented in high-res digital videos: engine, gearbox and versatility.

The application is compatible with iPad, requires iOS 5.0 or later, is exclusively available in English, and free.

App Store:
https://itunes.apple.com/ca/app/ferrari-ff/id550444134?mt=8

For more information, visit:
http://www.ferrari.com/

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