Perspective: NextWorth Comments On Apple’s Rumored Trade-In Program

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Apple is reportedly planning to offer an iPhone buyback program that might seem at first glance to be a predator to NextWorth’s electronics trade in business, but CMO Jeff Trachsel doesn’t see it that way:

“Apple doing buyback is more a validation of our business model than anything else,” Trachsel says.

A few key differentiators of NextWorth and other trade-in programs include:

– NextWorth pays cash for electronics, while Apple will only offer credit toward a new iPhone

– Unlike other trade-in websites, NextWorth offers an in-store option at Target stores nationwide

– NextWorth accepts a wide range of electronics, allowing customers to trade-in Android phones, tablets and handheld gaming consoles for cash

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