Motley Fool’s Sam Mattera thinks so, noting that since their introduction, both the iPhone and iPad have been the best products at the best price points, and in the past, consumers looking to a buy a smartphone or tablet could go with a competitor’s product, but they wouldn’t be saving any money – and they’d be getting an inferior device.
But, Mattera contends, times have changed, and today Apple’s products appear to be overpriced compared to their rivals, and they aren’t necessarily better, and for example in the past year, a huge gap has opened between the iPad and its rivals – the full-size iPad still retailing for $500, while its competitors appear to have settled on the $300-400 price range as the fair value for a 10-inch tablet. And when it comes to smaller tablets, it’s even worse.
He things Apple’s one remaining value advantage is having a has a monopoly on one thing its competitors lack: the iOS, and while Apple might still make the best devices, they are far from fairly priced, so in the end, it really boils down to iOS: its value to consumers and the premium they’re willing to pay for it, and if iOS is really worth that extra $100 – and it may be – Apple has nothing to fear.
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