Burberry Uses iPhone 5s to Capture Spring/Summer 2014 Runway Show

Apple and London based luxury brand Burberry have announced that the iPhone 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16. Using the new iSight camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. They say the collaboration is reimagining how Burberry, which was founded in 1856, engages consumers, paving the way for significant changes in how they capture and share their content.

“iPhone 5s makes it even easier to take great photos with the world’s most popular camera,” says Greg Joswiak, Apple’s vice president of iPhone & iOS Product Marketing. “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”

“This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,” comments Christopher Bailey, Burberry Chief Creative Officer. “We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”

Through photos and video shot exclusively on iPhone 5s, consumers globally can share in the anticipation of the show build up, as well as the excitement of the day itself, across Burberry social media channels and on www.burberry.com starting today. In addition, customers can watch the show live on Monday, September 16, at 2:30 p.m. GMT+1 at http://www.burberry.com