TechCrunch’s Sarah Perez says the general thinking these days is that it’s over for paid mobile apps, as the App Stores fill up with good enough alternatives to paid apps and major publishers game the charts with free offerings that make millions which can then be used for their ongoing user acquisition efforts.
Ms. Perez notes that in July analytics firm Flurry reported that from 2010 to 2012, the proportion of free apps on the App Store ranged from 80% to 84%, but by early 2013, that had grown to 90%. And 6% of paid apps fell into the 99 cents price point, with Flurry also observing that it seems people want free content more than they want to avoid ads, or to have the highest quality experience possible.
The window for paid apps is definitely getting smaller, but Ms. Perez reports that there are still a few success stories out there to analyze for developers determined to try the paid upfront business model.
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