How Different Brand Tablet Users Spend Their Time
Statista’s Niall McCarthy notes that when it comes to e-book reading among tablet users, Kindle Fire owners are way ahead of other devices, which is hardly surprising given Amazon’s strong association with books, both paper and electronic.
Interestingly, however, McCarthy observes that Kindle users don’t browse the Internet or check their email accounts as often as Apple iPad and Samsung Galaxy owners. On the other hand, 67 percent of Kindle Fire owners frequently use their devices for e-reading — as opposed to 33 percent of iPad and Galaxy users.
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