Notebook PC Shipments Rise Year-Over-Year as Tablet PCs Decline – DisplaySearch

According to preliminary results from the upcoming DisplaySearch Quarterly Mobile PC Shipment and Forecast Report, the global notebook PC market grew 10 percent year-over-year in Q3’14 to 49.4 million units. Conversely, global shipments of tablet PCs fell 8 percent. Displaysearch says notebook PC growth was primarily driven by the developed regions of North America and Western Europe, which increased shipments by more than 20 percent YoY in Q3’14.

“The slump in tablet PC demand contributed to the growth in notebook PCs,” says Hisakazu Torii, vice president of smart application research at DisplaySearch, now part of IHS Inc. “Back-to-school sales were quite good, and this growth was supported by low-priced, Windows-based notebook PCs and Chromebooks. Chromebook sales were especially strong in the United States, especially in the commercial and education markets, due to easier IT management and volume-discount offers.”

Chromebooks are forecast to reach 5 percent (8 million units) of total global notebook PC shipments by the end of this year; however, if 2015 demand reaches the 20 million units planned by PC brands and OEMs, it is possible that the Chromebook share would rise to 12 percent. “Early Black Friday newspaper advertisements show some Windows-based notebook PCs and Chromebooks priced under $200,” Mr. Torii notes.

The top five notebook PC brands collectively grew 23 percent in Q3’14, reaching 69 percent of total notebook units shipped. With strong sales in North America and Western Europe, the Lenovo Group and HP continued to lead the market, with shares of 20 percent and 19 percent, respectively. Lenovo Group led unit share in Western Europe and China, while HP took the leading position in North America, Eastern Europe, and rest of the world. Shipments of Apple’s iPad declined 13 percent YoY, although Apple still ranked number five globally, mainly due to increasing market share in North America.

Table: Top-Five Worldwide Notebook PC Shipment Share

Data note: Starting in Q1’14, DisplaySearch included CCE, NEC, and Mobile Internet and Digital Home Business Group (MIDH) in Lenovo shipments.

Source: DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

The DisplaySearch Quarterly Mobile PC Shipment and Forecast Report delivers insight into worldwide and regional mobile PC shipments with data for global and regional brands. For more information about the report, contact your regional DisplaySearch office.

For more information, visit:
http://www.displaysearch.com
and:
http://www.ihs.com/

Blog at:
http://www.displaysearchblog.com/

Follow on Twitter at @DisplaySearch

Some of the links above are affiliate links to the retailer's site. That means we may earn a small commission from any sales.


Boost Infinite
Apple Store