Apple iPhone U.S. Top Selling Smartphone Again In April 2015

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comScore, Inc. has released data from comScore MobiLenas and Mobile Metrix, reporting key trends in the U.S. smartphone industry for April 2015. Data from this report is based on MobiLens Plus, an enhanced version of the MobiLens product that combines insights on smartphone and tablet ownership and features a variety of new insights on consumer mobile behaviors.

In April 2015, Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share

comScore notes that 188.6 million people in the U.S. owned smartphones (76.9 percent mobile market penetration) during the three months ending in April.* Apple ranked as the top OEM with 43.1 percent of U.S. smartphone subscribers (up 1.8 percentage points from January). Samsung ranked second with 28.6 percent market share, followed by LG with 8.4 percent (up 0.4 percentage points), Motorola with 4.9 percent and HTC with 3.7 percent (up 0.1 percentage points).

* Beginning with April 2015 data, MobiLens Plus includes an improved sample weighting methodology that incorporates additional controls for smartphone and tablet populations. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. The 3-month average ending April 2015 was calculated by averaging Aprilís MobiLens Plus numbers with March and Februaryís numbers from the traditional MobiLens product in order to preserve the 3-month rolling trend in our public monthly reporting.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in April with 52.2 percent market share, followed by Apple with 43.1 percent (up 1.8 percentage points from January), Microsoft with 3 percent, BlackBerry with 1.5 percent and Symbian with 0.1 percent.

Top Smartphone Apps

Facebook ranked as the top smartphone app, reaching 71.1 percent of the app audience, followed by YouTube (57 percent), Google Search (51.8 percent) and Facebook Messenger (51.8 percent).

For more information, visit:
http://www.comscore.com

To learn more about MobiLens Plus, visit:
http://www.comscore.com/Products/Audience-Analytics/MobiLens-Plus

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