Tablets Shaping Up for Growth in 2016 – Strategy Analytics

Observing that Apple, Samsung, and Microsoft have refocused what tablet computers can do, market analysis firm Strategy Analytics believes there is immense opportunity for new and replacement sales of tablet computers, reversing a 4 percent decline in tablet shipments in 2015 to 7 percent growth in 2016, according to their new “Tablets in a Better Shape for Renewed Growth in 2016” report from Strategy Analytics Tablet & Touchscreen Strategies (TTS) service. They report that consumer surveys show that Tablets and PCs are nearly equally desired among owners of both devices, and predict that with over 700 million tablet out there now beyond the midpoint of their projected lifecycles in 2015, the hard work done by vendors like Apple, Microsoft, and Samsung to redefine the Tablet will bear fruit in 2016.

The associated full report is published at:
http://sa-link.cc/TabletGrowth2016

Peter King, Research Director, Tablet & Touchscreen Strategies service at Strategy Analytics says: “As replacement cycles have lengthened for both Tablets and PCs in recent years, 2-in-1 Detachable Tablets have become affordable enough that they will compete for consumer spend of both products. A household could settle on a 2-in-1 Tablet for casual use, which can also transform into a dockable mini workstation when needed for more intensive activities. The existence of the ’11-inch or more’ Tablet screen size category is a great example of the expanding feature set and usage model of the Tablet as it plays into the prosumer and enterprise segments due to cost and functionality. Improved processor technologies from the likes of Intel, which enable Tablets to be more powerful, thinner, and lighter, are also driving the market.”

Eric Smith, Senior Analyst, Tablet & Touchscreen Strategies service adds: “As reports swirl about the impending release of the Surface Pro 4, we see Microsoft leading the growing pack of professional grade Tablets running Windows 10. The release of Windows 10 in July provided opportunities at the high-end to better position Tablets against PCs on productivity needs and compatibility with the office setting. Opportunity abounds at the low-end as well, where White-Box vendors are already selling Ultra-Low price-tier 2-in-1 Tablets to compete against low-end PCs and Tablets for casual use, particularly well-suited in emerging markets for consumers new to the computing segment.

Fast growth in the early years means that hundreds of millions of Tablets will rapidly need upgrades due to old age in the next one to four years. Furthermore, new Tablet sales opportunities outside of the consumer market are being boosted by the work being done and partnerships being forged by vendors such as Apple, Samsung, Microsoft, and HP, focused on the needs of the enterprise.

For more information, visit:
http://www.StrategyAnalytics.com

Source: Strategy Analytics

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