Apple Tops comScore September 2015 U.S. Smartphone Subscriber Market Share Report Again

Global media measurement and analytics company comScore, Inc. has released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2015. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share

192.4 million people in the U.S. owned smartphones (77.4 percent mobile market pennnetration) during the three months ending in September. Apple ranked as the top OEM with 43.6 percent of U.S. smartphone subscribers. Samsung ranked second with 27.6 percent market share, followed by LG with 9.4 percent (up 1.1 percentage points from June), Motorola with 4.8 percent and HTC with 3.3 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in September with 52.3 percent market share (up 0.7 percentage points from June), followed by Apple with 43.6 percent, Microsoft with 2.9 percent, BlackBerry with 1.2 percent and Symbian with 0.1 percent.

Top Smartphone Apps

Facebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, foll

* Apple Music, as it appears in comScore’s monthly reporting since July, is the same measured entity as the previously named iTunes Radio/iCloud that has been reported in past months mobile rankings. This entity, now under the new name, is referring to Apples native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users personally downloaded music libraries.

comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

comScore MobiLens is a market research tool that provides insights into consumers smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens connects data about consumers mobile content consumption with their purchase-intents, interests and device satisfaction. Data on mobile phone usage refers to a respondents primary mobile phone and does not include data related to a respondents secondary device.

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