Ford to Unveil In-Car Technology, Premiere New Vehicle, at Mobile World Congress

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Ford will unveil new advanced in-car technology, introduce a new vehicle for Europe, and detail the latest progress on the Ford Smart Mobility plan at Mobile World Congress in Barcelona.

Ford President and CEO Mark Fields will announce the news in a keynote speech at 14:00 CET on Feb. 22, in Auditorium 1, Hall 4, Conference Village.

Ford is exhibiting for a fifth consecutive year at the world’s biggest mobile event, which last year attracted 94,000 attendees from 200 countries. This year, Fields will highlight developments in mobility, connectivity, customer experience, autonomous vehicles and data and analytics.

Also at Mobile World Congress, Ken Washington, vice president, Ford Research and Advanced Engineering, will announce the winners of the Ford Smart Mobility Game Challenge at the Ford stand on Fira Gran Via, Hall 3, stand #C20 at 10:00 CET on Feb. 24. Launched at Gamescom, the challenge invited developers to create concepts that could help to inspire mobility solutions.

Ford will be exhibiting at App Planet, Hall 1, stand #A38, where developers are encouraged to visit and share their ideas.

Source: Ford Motor Company

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