Apple Missing The Boat As Detachable Laptop/Tablets Set To Grow From 8% to 30% of Tablet Market by 2020 – IDC

If International Data Corporation (IDC)’s market projections prove accurate, Apple is missing the boat in having no touchscreen detachable hybrid devices in its laptop/tablet portfolio of product offerings, and needs to get a touch-enabled version of OS X out pronto.

According to a new IDC Worldwide Quarterly Tablet Tracker forecast, global tablet shipments will drop to 195 million units in 2016, down -5.9% from 2015. Looking beyond 2016, IDC expects the overall market to return to positive growth, albeit single digit, driven by growing demand for detachable devices. This hybrid category that combines slate tablets and clamshell laptops is expected to grow from 16.6 million unit shipments in 2015 to 63.8 million in 2020.

“Beyond the growing demand for detachable devices, we’re also witnessing an increase in competition within this segment that will help drive design, innovation, and a decline in average prices,” says Jean Philippe Bouchard, Research Director, Tablets. “At the latest Mobile World Congress, we saw new entrants, like Alcatel and Huawei, coming from the mobile space and expanding their portfolio to address this demand for detachables. Everyone in the industry recognizes that traditional personal computers like desktops and notebooks will potentially be replaced by detachables in the coming years and this is why we will see a lot of new products being introduced this year.”

The change from slate form factor to detachables will bring along two other changes to the tablet industry. First, devices with larger screen sizes (9″ and above) will experience growth throughout the forecast while those under 9 inches will decline. And second, Microsoft-based devices will begin taking share from the other platforms, most notably Android.

“This momentous shift in form factor will bring along the first significant impact of Windows-based devices that the tablet market has seen,” observes Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Device Trackers. “Windows 10 seems to be making headway in both the PC and tablet markets, mainly driven by devices with larger screen sizes. Despite the free licensing on products under 9 inches the growth for Windows-based tablets will be primarily on devices with displays between 9 and 13 inches. Until we see a day where touch is introduced for Mac OS X and inroads are paved to bring Android and Chrome more closely aligned, we believe Windows remains the logical choice for detachable products.”

* Forecast figures

Taxonomy Note: Total tablet market includes slate tablets plus detachable tablets. References to “tablets” in this release include both slate tablets and detachable devices.

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Source: IDC