Churchill Downs Racetrack Selects VenueNext to Build Its First Mobile Guest Smartphone App

Churchill Downs Racetrack has announced an agreement with VenueNext to implement its technology platform for the start of Churchill Downs 2016 Spring Meet, which includes the 142nd running of the Kentucky Derby Presented by Yum! Brands.

Starting on Opening Night of its 2016 Spring Meet on April 30th, 2016 at Churchill Downs, guests can download the new Churchill Downs Racetrack mobile app to provide convenient mobile access to many of the racetracks services. The app will allow guests to buy, manage and scan mobile tickets; order food and drinks for select in-seat delivery or express pick-up; view horse profiles and behind-the-scenes video content; and offer routes to locations throughout the racetrack.

Churchill Downs will use VenueNext’s technology platform, which ties isolated systems together, to connect fans to the racetrack’s services and amenities. The platform will also leverage E15, Churchill Downs’ analytics partner, to provide the racetrack the ability to make real-time, data-driven decisions during an event. Additionally, VenueNext is integrating the iOS version of the new Churchill Downs Racetrack app with the Kentucky Derby betting partner http://Twinspires.com mobile app, to make it easy to navigate between mobile betting and racetrack services.

“After great success at deploying our technology at Super Bowl 50, we are excited for the challenge to scale our platform to accommodate even larger venues like Churchill Downs Racetrack”, says John Paul, CEO and founder at VenueNext. “We look forward to delighting the over one hundred thousand guests who will attend this years Kentucky Derby with an all-new mobile experience that delivers unprecedented convenience to all the services the venue offers”.

“Churchill Downs is excited to work with VenueNext and enhance our guests experience by making it easy for them to connect to the services the racetrack offers”, says Ryan Jordan, General Manager of Churchill Downs. “We look forward to gaining new insights into our fans preferences so that we can continue to improve their experience by leveraging the decision-making benefits of VenueNext’s content management system”.

Churchill Downs has a legacy of using modern technology to improve the experience of fans since its inception in 1875. Its recent modernization projects include construction of premium luxury seating with integrated simulcast areas, the installation of permanent lights to operate night racing and the creation of The Big Board the world’s largest 4k video screen.

Churchill Downs’ free mobile app is now live in the iTunes App Store and the Google Play Store in time for this year’s Spring Meet on April 30, 2016 and Longines Kentucky Oaks and the Kentucky Derby on May 6 and May 7. E15 and VenueNext will continue working together on the app post-event to ensure it enhances the fan experience year-round at the Churchill Downs Racetrack for all events held there.

For more information, visit:
http://www.venuenext.com

The $2 million Kentucky Derby takes place on the first Saturday in May at historic Churchill Downs in Louisville, Kentucky. Inaugurated in 1875, the legendary 1 1/4-mile race for three-year-olds is the oldest continuously held major sporting event in North America and the first leg of horse racings challenging Triple Crown series. Also known as the The Run for the Roses, The Most Exciting Two Minutes in Sports and Americas Race, the Kentucky Derby is the most attended horse race in the nation, with more than 170,000 attendees in 2015.

Churchill Downs racetrack has conducted Thoroughbred racing and presented Americas greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated offers year-round simulcast wagering. Churchill Downs will conduct the 142nd running of the Kentucky Derby Presented by Yum! Brands on May 7, 2016.

For more information, visit:
http://www.ChurchillDowns.com

Source: E15 Group

Some of the links above are affiliate links to the retailer's site. That means we may earn a small commission from any sales.


Boost Infinite
Apple Store