SanDisk iXpand Base Gives iPhone And iPad Users Hassle-Free Daily Backup While Charging

Western Digital Corporation has expanded its line of iPhone mobile storage solutions with the SanDisk iXpand Base, a convenient way for iPhone and iPad users to back up their photos, videos and contacts. With iXpand Base, there’s no need to change any daily routines. Users simply plug their iPhone or iPad into the iXpand Base to automatically back up their content while the device is charging.

According to a recent survey by the company (1), more than 85 percent of respondents said their iPhone is their primary device for capturing photos and videos. With so much content generated on iPhone, users are looking for additional ways to efficiently manage data. To encourage more routine external backup, Western Digital combined charging with backup, giving users a seamless and simple solution for backing up their iPhone or iPad.

“iPhone users care deeply about their content and understand the importance of protecting it. Our top priority is to offer convenient solutions like the iXpand Base that fit with people’s everyday habits so they don’t have to change their routine, and never have to worry about losing memories,” said Jim Welsh, senior vice president, Client Solutions, Western Digital.

With up to 256 GB (2) of local storage, the SanDisk iXpand Base gives iPhone and iPad users plenty of room to automatically save files in their original quality, with no need to pay monthly fees for cloud-based storage (3). The iXpand Base is designed with a compact form factor, allowing it to conveniently sit on a nightstand or desk, has a soft rubber top on which to place a phone and a wrap-around groove to keep a Lightning cable tidy and organized. It is engineered to quickly charge an iPhone with 15W of power while backing up all of its data via the companion iXpand Base app. Restoring backed up content to an iPhone or iPad is also fast and easy. Whether restoring to a current device or a new one, users simply plug in, open the iXpand Base app and tap restore to transfer files back to the iPhone or iPad.

The SanDisk iXpand Base is available now at SanDisk.com, Amazon, BestBuy.com, B&H Photo Video.com and other major retailers, with U.S. manufacturers suggested retail prices (MSRPs) of 32GB/$49.99, 64GB/$99.99, 128GB/$129.99 and 256GB/$199.99.

SanDisk mobile storage solutions can be purchased at more than 300,000 retailers worldwide.

Notes:

1 – Western Digital iPhone Usage Survey of 790 respondents, June 2017

2 – 1GB = 1,000,000,000 bytes. Actual user storage less.

3 – iXpand Base app and iOS 10 or above required. Available for download from the App Store.

Source: Western Digital Corporation/SanDisk

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