Nearly Seventy Percent Of Western European Consumers Prefer Black Apple Mobile Products To White

UK-based market research firm Idealo reports that eleven years after the release of the original iPod classic, a recent study shows that Apple’s vintage white livery has fallen out of favor with consumers, with black now the overwhelming favorite color choice.

Idealo surveyed 22 different specifications of Apple’s iPad, iPhone, iPod touch and iPod classic models, which are currently offered in either black or white from the Apple Store, comparing the proportion of clicks each model received during first three quarters of 2012 across its price comparison platforms in Germany, France, UK, Italy and Austria.

According to the data, nearly 70 percent of Idealo users prefer their Apple devices in black over white.

You can check it out at:

See our price trackers for up-to-date Apple prices