Partnering With 170+ Retailers, CoffeeTable Launches iPhone App in Time for Critical Holiday Shopping Season

CoffeeTable, the top-ranked catalog shopping app in the App Store, debuted its iPhone app today, putting CoffeeTable in shoppers pockets as well as hands. Previously exclusive to the iPad, CoffeeTable is now compatible across popular Apple iOS mobile devices iPhone, iPad and iPad mini, in time to make the most of the upcoming holiday shopping season. The new iPhone version of the app can be viewed in portrait mode and features a product menu at the bottom of each catalog page, allowing shoppers to see all items in an easy-to-view browse screen.

CoffeeTable is a free catalog shopping application for the iPad and iPhone, aggregating leading retailers and boutiques into a single app for a premium browsing, shopping and purchasing experience.

Currently, CoffeeTable is the only catalog aggregator app to bring their 170+ retailers to the iPhone. To celebrate the iPhone app launch, CoffeeTable will be offering a free iPhone case from Body Glove with any purchase made on the app starting at 12:01am PST on Black Friday through Cyber Monday (while supplies last details available at

A Catalog Experience That Fits In Your Pocket

The unveiling of CoffeeTable’s iPhone app comes at a critical time, giving the company’s retail partners access to a massive mobile audience before the two busiest shopping days of the year – Black Friday and Cyber Monday. According to a report from Deloitte, 68 percent of smartphone users are planning to use their devices for shopping this holiday season, and smartphones are predicted to influence $36 billion of in-store sales during this period. With 26.9 million iPhones sold last quarter, retailers on CoffeeTable now have the opportunity to engage with consumers in new, incremental ways outside of the traditional brick and mortar stores and e-commerce sites.

“We first brought CoffeeTable to the couch and the bed with our award-winning iPad app, and now, iPad Mini and iPhone-optimized versions will extend that experience outside of the home,” says CoffeeTable CEO Ben Choi. “Shoppers can now use the CoffeeTable app to find what they love during every part of their day.”

Happy Birthday CoffeeTable!

Since launching in November 2011, CoffeeTable has risen to become the #1 catalog app in the App Store with a user base that continues to explode. The startup began with less than a dozen retailers and has grown to house some of the worlds leading brands and boutiques. Marquee retailers include L.L. Bean, Express, Crate and Barrel, Sephora, Eddie Bauer, and others. In April, CoffeeTable announced raising a $2.5 million Series A round of fundraising from strategic investor RR Donnelley, the worlds premier content aggregator, distributor, and marketing services provider. Also, with more than 170 brands choosing CoffeeTable as their tablet partner, the company has seen the number of retailers using their solution increase 33% within the past three months.

Additionally, CoffeeTable recently released a retailer analytics dashboard that is revolutionizing both the mobile commerce and catalog industries. The dashboard provides brands with unprecedented real-time analytics about shopper engagement that retailers can apply to both their online and offline strategies in areas such as catalog layout, product merchandising, pricing, inventory planning, and more. This rich and abundant data has lead to the creation of their Couch Commerce Index (CCI), a free quarterly report generated by the company to track consumer engagement in the tablet space. Now with the introduction of the iPhone app, CoffeeTable will be able to reach a new set of users and gain additional analytics about how mobile shoppers are engaging with catalogs and discovering new products.

“We’re extraordinarily proud of what weve accomplished in the past 12 months at CoffeeTable,” says Ben. “Not only have we been able to provide shoppers convenient access to their favorite retailers, but shoppers are also discovering new boutique brands via our app as well. Meanwhile, our retail partners have found our analytics offerings extremely useful, applying them immediately to their holiday marketing strategies. With the app now available on the iPhone, our data will be even more informative, now including analytics of mobile users as well as tablet shoppers.”

CoffeeTable will be offering a free iPhone case from Body Glove to anyone that makes a purchase on the app between Black Friday and Cyber Monday (while supplies last). Complete details about the giveaway can be found here. Additional holiday promotions and deals can be viewed within a special Deals and Sweepstakes department in the iPhone and iPad app. For more information about CoffeeTable, please visit:

App Store

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