Murdoch’s News Corp. Kills iPad Newspaper The Daily While The Atlantic Launches New Quartz Journal

A News Corp. press release says, in part:

News Corporation [has] announced that effective immediately, Jesse Angelo, the founding Editor-in-Chief of The Daily and long-time Executive Editor of The New York Post, will assume the role of Publisher of The New York Post. As part of a digital restructuring initiative, the company will cease standalone publication of The Daily iPad app on December 15, 2012, though the brand will live on in other channels. Technology and other assets from The Daily, including some staff, will be folded into The Post.

Mr. [Rupert] Murdoch said: “From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”

Paul Carlucci, who has served as Publisher of The New York Post since 2005 will focus exclusively on his role as Chairman of News America Marketing where he continues to generate important profits.

Greg Clayman, Publisher of The Daily, will oversee the Company’s global digital strategy, new digital investments and distribution partnerships, working with CTO Paul Cheesbrough.

The Register’s Andrew Orlowski notes that News Corp had worked closely with Apple to develop the title, which went on sale in February 2011 some nine months after the iPad itself made its debut, with an original circulation target of 500,000 paid-for subscriptions, but observing that even with digital subscriptions included, only two US newspapers have digital subscriber bases over 200,000 – the Wall Street Journal with 794,594 and the New York Times with 896,532

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The Atlantic Launches Quartz News And Analysis Journal Site

Perhaps having learned from News Corp.’s mistakes with The Daily The Atlantic Monthly has launched a new, free sister publication called Quartz, devoted to covering the new global economy. Quartz is a website that brings readers constantly updated news and analysis of the most critical issues in business, finance, international politics, and technology. Quartz’s journalists speak 19 languages, and have reported from 115 countries for organizations including the Financial Times, The Wall Street Journal, The New York Times, and The Economist. The site is designed to work just as well on mobile phones or tablet devices as it does on a laptop or desktop computer.

Core to Quartz is a free morning email that provides a briefing on global news. Formatted for easy reading on your smartphone, it’s comprehensive but concise, and it comes tailored to your time zone, telling what you need to know today, what you might have missed while you were asleep, and some of the most thoughtful ideas and surprising news Quartz’s editors have seen in the past 24 hours. It’s an ultra-efficient way to get up to speed as you start your day.

Atlantic Media Company President Justin B. Smith says that with Quartz, The Atlantic is expanding its mission to serve the needs of an important new audience – business leaders who live and work around the world. Quartz’s goal is to be the 24/7 digital guide to the new global business order, providing international business leaders with the information and analysis they need to succeed.

The Quartz website is optimized for mobile phones and tablets, and as an HTML5 web app, it works seamlessly across a range of devices, from smartphones to desktop computers. It does not need to be downloaded from an app store and can be accessed simply by going to

Quartz is free and built for social distribution: there are no pay walls, registration walls, or app store walls. The site’s radically simple, responsive design helps readers get essential information as quickly as possible.

Quartz’s staff is focused on core topics of seismic importance that fall into three main categories: news, commentary, and lifestyle and management. Coverage will be rooted in what Quartz calls obsessions, the patterns, trends, and tectonic shifts that shape the world in which global business professionals live.

Initial core obsessions include the impact of shifting energy supplies around the world; the explosion of the mobile web; the growth and habits of the consumer class; China’s economic deceleration; the rise of digital payment systems; life and business in a world of low interest rates; the roots of the next financial crisis; the future of Europe; and the role of the modern state.

Quartz will also feature agenda-setting commentary on business, economics, and society by leading thinkers around the world. Content will flow through Quartz 24/7, targeting its English-speaking but firmly international audience. Writers in Europe and Asia will update the site during the working day in their time zones. They will also contribute to Quartz’s daily global briefing, which will be set to hit email inboxes with updated versions tailored for the mornings in Asia, Europe, and North America.

“Like Wired in the 1990s and The Economist in the 1840s, Quartz embodies the era in which it is being created,” says Quartz Editor in Chief Kevin J. Delaney. “We are publishing journalism thats purely digital and framed by a broad worldview.”

Delaney has assembled a staff of veteran journalists from some of the world’s most prestigious news organizations. Among them, they have reported from 115 countries and speak 19 languages. (Quartzs development and reporting staff also knows 19 programming languages.)

Quartz content will also be available on the social magazine, Flipboard, which offers beautiful magazine-like experiences of Web content on the iPad and other platforms. Flipboard has more than 20 million users, with 3 billion flips per month.

Quartz is ad-supported and its launch sponsors are Boeing, Cadillac, Chevron, and Credit Suisse. In 2013 Quartz will be accepting advertising from other clients.

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