Logitech Shifting Emphasis From PCs Toward An iPad Future

Wired’s Michael V. Copeland reports that Swiss-based computer peripherals maker Logitech, which makes some of my favorite computer peripherals, including the K-750 Solar Wireless keyboard that is my current fave KB, has seen its stock price slump 62 percent in value, and posted an operating loss of $180 million in Q4 2012, during which sales were down 14 percent – largely attributable to continued weakness in the global PC market.

However Copeland says recently appointed Logitech CEO Bracken Darrell is “surprisingly upbeat” about potential for a Logitech turnaround, and is changing the company’s course to address where he thinks consumer tech is headed.

On the way out are Logitech’s Harmony remote control, digital video security gear, speaker docks and console gaming peripherals by the end of 2013, although Darrell thinks that at work people are still going to need desktop or notebook PCs, and the PC industry will always be important to Logitech, and can be profitable.

But Logitech’s revised product emphasis will be on mobile device add-ons and accessories, Darrell predicting Ultrabooks, notebooks, tablets, and smartphones blending together in the new IT device market.

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