Apple Doesn’t Need an iCar to Rule the Road

LAPTOP Mag’s Daniel P. Howley notes that it was no secret that late Apple CEO Steve Jobs was, like several other Apple execs. (Eddy Cue is a member of Ferrari’s board) an automobile aficionado keen on bringing the company’s technology to the automotive world. Howley cites longtime Apple board member Mickey Drexler saying that Jobs’s dream before he died was to design an iCar, and Apple’s senior vice president of worldwide marketing, Phil Shiller, echoed those sentiments during the company’s copyright infringement trial against Samsung, where he sais there had been discussion of Apple making a vehicle.

Howley notes that while immediately following Jobs death, it seemed like his dream might never come true. But since then, Apple has made a big push to integrate its Siri technology into vehicles. Meanwhile, automakers are finding ways to get iOS apps to work on the dashboard. These and other moves have set Apple on a collision course with Microsoft and Google in a market thats still very much up for grabs, with Apple’s Siri voice recognition technology making serious inroads with multiple automakers – GM’s Chevrolet already offering Siri integration in its Spark EV and its U.K. branch Vauxhall likewise on one model, and the 2014 Cadillac CTS. Other manufacturers including Audi, BMW, Chrysler, Ferrari, Jaguar, Land Rover, Mercedes and Toyota are expected to bring Siri into their cars in the near future.

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