Can Surface be Saved? – Another Microsoft Brand Crashes And Burns

WinSuperSite’s Paul Thurrott predicts that industry watchers and technology enthusiasts will be debating Microsoft’s decision to enter the PC market for years to come, but in the wake of a disastrous Surface launch year a more pressing concern emerges: Can Surface be saved? Or is this brand already too tainted to survive, let alone ever be successful?

Thurrott relates how the Surface got off to a bad start for him mirroring his earlier experience with Zune, which he recalls was also “launched in a bizarre, hubris-heavy way that showed a distinct lack of humility for a firm that was then, as now, entering a market in which it was simply being dominated. The Zune crashed and burned in the face of the awesome iPod and iTunes. And so far at least, Surfaceand, as alarming, the entire ecosystem of Windows 8/RT-based tablets, for that matterhas crashed and burned in the face of simpler and less expensive Android tablets and the iPad.”

Despite Microsoft Surface RT Debacle, Second-Gen Model In The Works

The Register’s Rik Myslewski reports that Nvidia’s CEO says his company is working with Microsoft on a second-generation Surface RT, and that he believes it has a chance of success even though the original Surface RT tablet was an utter flop — because it will include Microsoft Outlook, ited commenting to CNET that “It is the killer app for Windows. Now we’re going to bring it with the second-generation Surface. We’re working really hard on it, and we hope that it’s going to be a big success.”

Myslewski draws notice to Mr. Huang saying “hope,” and not a more-positive utterance typically used in a forward-looking statement about an upcoming product, a term such as “know” or even “believe”. And there is plenty of reason to doubt;

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