Why Apple Doesn’t Tweet

Kissmetrics’ Sherice Jacobs notes that while Google, Microsoft and Samsung all have millions of followers on Twitter, Apple once more exemplifies how “thinking different” can translate to “we’re not participating.”

“Is it sheer obstinate behavior?” Jacob asks, “or perhaps unwillingness to conform,” or “is there something deeper behind their decision? And can we learn anything from it?”

Jacob suggests that from Apple’s presumed perspective, the dynamic is likely “why bother tweeting out product announcements and new developments when our legion of fans will do it for us?” Moreover, it’s not in Apple’s DNA to run product specials.

In Apple’s view – if you can’t control it, why bother? And Apple “gets away” with it because they pride themselves on being “just that good.”

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