Samsung Tops ABI Research’s Tablet Competitive Assessment for Second Year Ahead of Apple and Lenovo

Samsung Electronics has topped ABI Research’s tablet vendor Competitive Assessment for the second year running. Twenty-three of the world’s leading tablet vendors were analyzed in an ABI Research Competitive Assessment complete with a vendor matrix which ranks companies on several criteria for product Implementation and vendor Innovation. Samsung prevailed over all other tablet vendors in the Innovation category and finished second overall in the Implementation strategy.

Close behind Samsung in second place is Apple. Clearly dominating in shipment volume, Apple has been a strong contender in the tablet ecosystem. Apple places number one in Implementation strategy but comes in close second for Innovation. The two leading tablet makers have managed to stay ahead of other tablet OEM vendors. In third place for the vendor matrix is Lenovo. The company has done a great job of expanding its tablet portfolio by marketing to a large audience range and providing unique user interfaces. The three leading tablet vendors continue to lead the way with Samsung and Apple maintaining a substantial lead over competitors.

For the 2013 calendar year, the top three vendors for tablet market share were Apple, Samsung, and Amazon. Apple’s iPad walked away in first spot with 45% shipment share of tablets. Samsung was the next closest vendor with 23% shipment share for the 12-month period and Amazon rounded out the top three with 6.5% share of the tablet shipments. “Our assessment provides a strong portrayal of what elements contribute to a tablet vendor’s success in an extremely volatile market,” says research analyst Stephanie Van Vactor. “Samsung and Apple maintain a strong lead over other vendors, but competition is heating up and the market could change drastically over the next year as price and value become stronger criteria for purchases.”

The Tablets Competitive Assessment findings are part of ABI Research’s Media Tablets, Ultrabooks and eReaders Market Research (

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