Notebook Sales Expected To Increase In 2h14 As Vendors Slash Prices Below US$300

Who knew that some of the iPad’s stiffest competition in the “post-PC era” would be from PC laptops priced lower than the price leader non-Retina iPad mini?

Digitimes’ Max Wang and Joseph Tsai report that with many vendors having been reducing notebook prices to below US$300, sources from the upstream supply chain expect overall notebook sales to increase in the second half of 2014.

Wang and Tsai note that Acer is offering an 11.6-inch Celeron-based 320GB HDD notebook, priced at US$199 through Best Buy, while Asustek Computer has a 15.6-inch Celeron-based 500GB HDD model priced at US$229. Toshiba also recently cut a 15.6-inch notebook price to US$229.

They report that Dell is selling a Core i3-based 15.6-inch notebook at US$239 through Amazon, while many Hewlett-Packard (HP), Acer, Toshiba and Asustek entry-level models have also been reduced to a price range between US$200-300, and with notebook ASPs approaching (or dropping hundreds of dollars below) the pricepoints of tablets, the sources expect sales to continue rising in the second half as some users continue returning from tablets to notebooks.

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