Olay Unveils Skin Advisor App To Help Women Better Understand Their Skin

Olay celebrated its Mobile World Congress debut with the global launch of Olay Skin Advisor, a new app designed to help women better understand their skin and find the products best-suited to their personal skincare needs. Rooted in a suite of artificial intelligence technologies, Olay Skin Advisor marks the first application of deep learning in the beauty industry, arming women with the knowledge they need to care for their skin and better navigate the often-confusing beauty aisle.

“Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises,” said Dr. Frauke Neuser, Principal Scientist for Olay. “Olay’s research shows that browsing the shelf is the #1 purchase influencer for women, yet 1/3 of women do not find what they are looking for. We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store. Our solution is Olay Skin Advisor, which uses artificial intelligence to deliver a smart skin analysis and personalized product recommendation, taking the mystery out of shopping for skincare products.”

Olay Skin Advisor is a web-based skin analytics platform that provides women with exceptionally precise, personalized skin education and product recommendations on their mobile phones or tablets. With just one selfie, Skin Advisor analyzes a woman’s face to determine her current skin age (i.e. how young or old she looks) and which areas of her face are driving that age. Following a short series of questions about her personal skin concerns and product preferences, Skin Advisor delivers a personalized product regimen recommendation based on extensive knowledge about what products have worked best for women like her women with the same skin concerns, needs and preferences. Ultimately, Olay Skin Advisor helps her find the products that are right for her specific skincare needs, delivering skin transformation that will help make her look ageless.

The global launch of Olay Skin Advisor coincides with a series of upgrades to the platform in the United States, where a 1.0 beta version has been live since late 2016. Previewed at Mobile World Congress, the following suite of AI technologies will power Olay Skin Advisor 2.0, launching in the US mid-March:

New selfie optimization technology: New with the 2.0 experience, this optimization sets women up for the most accurate skin analysis by enabling them to upload the best quality selfie.

Olay’s VizID Technology (a deep learning model): Using labeled pixels of a woman’s selfie and what it has come to learn about womens’ skin from the hundreds of thousands of selfies in its database, Olay Skin Advisor detects areas that are driving her skin age, identifies her Best and Improvement areas, and analyzes these areas to determine whats holding it back from looking ten years younger.

New synaptic intelligence: Also new with the 2.0 upgrade, synaptic intelligence combines the experience, trainings, and learnings of Olay scientists, skin care experts and consumers, accordingly searches millions of combinations of products to pinpoint a personalized regimen, and explains why its right for her.

With more than one million visits to date, Skin Advisor is already helping women find the right products for their skin type. The more photos and data that are processed, the more Skin Advisor learns about womens skin at every age and about their skin concerns and preferences, making it increasingly smarter with each use.

“AI is not a technology of the future its transforming our world today,” said Greg Estes, Vice President of Developer Programs at NVIDIA, whose GPU-accelerated deep learning platform was used to train Olay Skin Advisors neural network. “Olay and other leading brands are using AI to infuse devices and apps with intelligence, bringing new experiences, unprecedented personalization and real benefits to people’s lives.”

To begin your own skin analysis, visit https://skinadvisor.olay.com on any smartphone or tablet.

Source: Olay, Procter & Gamble

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