Apple Watch Ultra 3 Drops to $699 at Amazon — Lowest Price Yet
If you were waiting for a real discount on the Apple Watch Ultra 3, it just showed up sooner than expected. Amazon is now selling the Ultra 3 for $699, which is $100 off Apple’s $799 MSRP—and currently the lowest price available from Apple retailers.
What makes this notable is timing. The Ultra models usually hold their price pretty firmly after launch, and early discounts tend to be small. Seeing a full $100 drop this early is a sign that pricing is starting to loosen up.
For buyers, that creates a bit of a decision moment. This is already a solid deal on Apple’s most rugged and feature-packed watch, with its larger display, longer battery life, and focus on fitness, diving, and outdoor use. At the same time, Apple Watch pricing often continues to soften over time—so deeper discounts could still come later.
Still, if you were already planning to buy the Ultra 3, this is the first price that really feels like a deal rather than just a minor discount.
If you want to see how this stacks up against other retailers and models, you can check the full comparison here:
Bottom line: $699 is the first meaningful drop on the Ultra 3—and for many buyers, that’s enough to make it worth jumping in now.