Apple unveiled iPhone 7 and iPhone 7 on Wednesday, featuring new more sophisticated camera systems, the claimed best battery life ever in an iPhone, stereo speakers, a wide color system from camera to display, two new finishes. iPhone 7 and iPhone 7 Plus, the first water and dust resistant iPhones, will be available in more than 25 countries beginning Friday, September 16.
“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”
New Advanced Camera Systems
iPhone 7 and iPhone 7 Plus make the world’s most popular camera even better with entirely new camera systems. The 12-megapixel rear-facing camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger /1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.
Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.
Additional Camera Advancements Include:
• New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
• New 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
• New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.
More Performance & Battery Life
The new in-house designed Apple A10 Fusion system-on-chip features a new architecture making it the most powerful SoC ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone, according to Apple. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.
Both phones include support for up to 25 LTE bands and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.1 For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japans dominant transit card issued by JR East, the worlds largest transit operator.
Enhanced Audio Experience
New stereo speakers offer a more immersive sound that claimed to be two times louder than iPhone 6’s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes sans an earphone jack and supports Apple’s new EarPod system including EarPods with Lightning connector as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.
AirPods, Apple’s new wireless headphones feature the new Apple W1 chip. For more information, visit:
New Livery Choices
The iPhone 7 and iPhone 7 Plus come in silver, gold and rose gold finishes and introduce two all-new black finishes — a black finish that has an anodized matte appearance, and a jet black or piano black finish with a deep, high-gloss look. Apple says the new jet black finish is accomplished through a nine-step process of anodization and polish for a uniform, glossy finish.
The iPhone 7 and 7+ enclosures are entirely reengineered to provide the first water and dust resistant iPhone.2
The new iPhone features a Retina HD display with a wide color gamut, greater color saturation and what Apple says is the best color management in the smartphone industry. A new solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback.
Featuring iOS 10
iPhone 7 and iPhone 7 Plus come with iOS 10, introducing a major update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and more places to use 3D Touch, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up opportunities for developers with Siri, Maps, Phone and Messages APIs.
iPhone 7 product page:
iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from Apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at Apple.com and Apple Stores in the US with monthly payments starting at $32.3
Customers will be able to pre-order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.
iPhone 7 and iPhone 7 Plus will be available in Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia beginning Friday, September 23. iPhone 7 and iPhone 7 Plus will also be available to customers in India beginning Friday, October 7.
The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from Apple.com and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at Apple.com and Apple Stores, for $29 (US) and $9 (US), respectively.
Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US) and iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from Apple.com and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).
Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.
Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or iOS 10 can register for the free workshops offered at every Apple Store.
1 Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
2 iPhone 7 and iPhone 7 Plus are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
3 Prices are rounded to nearest dollar and are based on a 24-month installment loan. Full terms and conditions apply. (apple.com/legal/sales-support/iphoneupgrade_us/)
4 In most countries.