According to a recent Nielsen study, when it comes to devices, kids holiday wish lists are simple this year. Neilsen found that the most-wanted gifts are predominantly from one company – Apple, with Apple’s popularity leading up to the holiday season continuing a trend seen over the last couple of years, with American kids aged 6-12 generally more interested in the latest iOS offerings than other consumer electronics and gaming devices.
Approximately half the children surveyed expressed interest in the full-sized iPad (up from 44% last year), and 36 percent in the new iPad Mini. The iPod Touch and iPhone are also coveted devices among these young consumers (36% and 33%, respectively). Kids are also likely to ask for dedicated gaming hardware this holiday, with 39 percent mentioning Nintendo’s just-released console offering, Wii U, and 29 percent indicating they want a device from that company’s portable DS family. Microsoft’s Xbox 360 and Sony’s PlayStation 3 also proved appealing, with approximately one-quarter of kids 6-12 saying they want these high definition consoles.
Among consumers aged 13 and older, tablets and full-sized computers were the top electronics choices, with roughly one in five indicating they want to acquire the iPad (down from 24 percent last year), any other tablet, or a computer. However, in the tablet market Apple’s domonance is slipping with this demographic, non-Apple devices – lead by Amazon’s Kindle Fire and Samsung’s Galaxy offerings – proving nearly as desirable as the iPad among teens and adults, while e-readers showed a slight decline in interest from 2011. Consumers 13 years and older were also interested in purchasing the Wii U, the iPhone and Internet-enabled TVs.
With discretionary dollars and heavy competition across gift categories, these study results suggest that consumer electronics and gaming devices should be an exciting sector to watch this holiday shopping season.
More insights on consumer electronics, gamers, console dynamics, and allocations of time and money within gaming and the broader entertainment category will be featured in the third annual Nielsen 360 Gaming Report: U.S. Market, available in Q1 2013.
Analyst: Apple Will Own This Holiday Season
Wall St. Cheat Sheet’s Aabha Rathee reports that according to Topeka Capital analyst and Apple-watcher Brian White writing in a research note on Monday, Apple is poised to have a standout holiday shopping season.
White thinks the recent sell-off of Apple shares was insanely insane, and cited a Consumer Electronics Association survey in a new analysis released on Tuesday finding that tablets were now the most-desired holiday present among U.S. adults.
Global Tablet Shipments To Surpass That Of Notebooks In 2013 – Digitimes Research
Digitimes Research senior analyst James Wang reports that Digitimes Research expects global tablet shipments to reach 210 million units in 2013, up 38.3% on year and surpassing notebook shipments for the first time, with branded tablet shipments to account for 140 million units.
Wang projects that Apple will remain the largest tablet vendor worldwide, but that its share in the global branded tablet shipments will drop to 55.6%, from 60% in 2012, and account for 37.4% in total tablet shipments overall (including white-box models). Google is expected to become the second largest tablet brand vendor worldwide with shipments of 19 million units, and with its Android OS is expected to become the largest platform in the tablet market, surpassing iOS.
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