Digitimes Research’s James Wang reports that worldwide brand tablet shipments are estimated to reach 33.8 million units in the first quarter of 2013, down 21.8% sequentially, but up 75.8% on year.
However, Mr. Wang forecasts that Apple’s iPad series shipments will enjoy a close to 5% sequential growth to reach 22 million units in the first quarter, accounting for 65.1% of total tablet sales volume as changes in iPad series’ life-cycle (launch schedule) in 2012 will help the iPad devices to suffer less impact from seasonal factors. However, he says seasonality will still significantly impact demand for non-iPad tablets, causing their combined shipments to drop 46.9% sequentially to 11.8 million units with a market share of only 34.9%.
Digitimes Research estimates that Apple will remain the largest tablet brand in the first quarter, following by Samsung Electronics, Google, Amazon, Barnes & Noble and Microsoft.
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