Market research firm comScore Inc. has released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share
147.9 million people in the U.S. owned smartphones (62 percent mobile market penetration) during the three months ending in September, up 4.5 percent since June. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.7 percentage points from June). Samsung ranked second with 24.9 percent market share (up 1.2 percentage points), followed by HTC with 7.1 percent, Motorola with 6.8 percent and LG with 6.6 percent.
Smartphone Platform Market Share
Android ranked as the top smartphone platform in September with 51.8 percent market share, followed by Apple with 40.6 percent (up 0.7 percentage points), BlackBerry with 3.8 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.3 percent.
Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 90 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84 percent), Yahoo! Sites (82.2 percent) and Amazon Sites (65.5 percent). Facebook ranked as the top smartphone app, reaching 74.3 percent of the app audience, followed by Google Play (53.9 percent), Google Search (53.2 percent) and YouTube (49.6 percent). Pandora Radio cracked the top 5 for the first time with 49.3 percent reach.
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
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