Apple Gains Smartphone Market Share on Continued Strength in iPhone 6 Adoption – comScore

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comScore, Inc. has released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for March 2015. Apple ranked as the top smartphone manufacturer with 42.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.4 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share

187.5 million people in the U.S. owned smartphones (77 percent mobile market penetration) during the three months ending in March, up 3 percent since December. Apple ranked as the top OEM with 42.6 percent of U.S. smartphone subscribers (up 1 percentage point from December). Samsung ranked second with 28.3 percent market share, followed by LG with 8.4 percent (up 0.4 percentage points), Motorola with 5 percent and HTC with 3.8 percent (up 0.1 percentage points).

Smartphone Platform Market Share

Android ranked as the top smartphone platform in March with 52.4 percent market share, followed by Apple with 42.6 percent (up 1 percentage point from December), Microsoft with 3.3 percent, BlackBerry with 1.6 percent and Symbian with 0.1 percent.

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 69.5 percent of the app audience, followed by YouTube (55.9 percent), Google Play (51.5 percent) and Google Search (50.6 percent).

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondents primary mobile phone and does not include data related to a respondents secondary device.

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