LaCie Celebrates a Decade of Rugged Drives

LaCie, the premium brand from Seagate Technology plc, has unveiled a series of sketches and stories from renowned. Scottish industrial designer Neil Poulton, to commemorate the tenth anniversary of its Rugged drive. In an infographic, LaCie shared the evolution of its iconic hard drive, from the birth of the concept in 2005, to its surge in popularity with Apple users, to its ubiquity on movie sets and photo shoots.

“The Rugged was an instant classic,” says Mr. Poulton, “But where we’re going now is more interesting than where we’ve been.”

For the first time, Mr. Poulton shared the painstaking process behind the original design. This included countless revisions and some of the challenges with early design concepts. He also looked back at his inspirations for the product designs, including the Spectrum Pursuit Vehicle, the tank-like vehicle from the 1967 TV show Captain Scarlet and the Mysterons, and a basketball.

LaCie highlighted the Rugged drive’s tech milestones, showing how this product has been consistently a step ahead of the storage industry. Key indicators include leading speeds and capacities, the latest interfaces, and even biometric access. From 80 GB to 4 TB of capacity and from USB 2.0 to Thunderbolt, Rugged drives history showcases the fascinating evolution of digital storage. To see the design inspiration and technology innovation behind the Rugged drive, visit:
http://www.lacie.com/realrugged

Additionally, LaCie invited fans to share their favorite Rugged drive moments in its photo contest*. Ten lucky winners will walk away with a 4 TB LaCie Rugged RAID drive. For additional details and to enter the photo contest, visit:
http://www.lacie.com/realrugged

Designer Neil Poulton (born 1963) is a Scottish product designer, based in Paris, France. He specializes in the design of deceptively simple-looking mass-produced objects and has won numerous international design awards. Mr. Poulton is best known for his designs in the fields of technology and lighting design and is often associated with manufacturers LaCie, Artemide, Megalit and Atelier Sedap. Find out more at:
http://www.neilpoulton.com

For more information, about LaCie, visit:
http://www.lacie.com