EyeBuyDirect First Ecommerce Optical Brand to Offer Essilor Eyezen Digital Eye Strain Relieving Glasses
First in the ecommerce optical industry to offer digital screen protection, leading eyeglass e-retailer EyeBuyDirect has expanded its protective options with Eyezen glasses — an innovation of its parent firm Essilor. Eyezen is an enhanced, everyday solution developed as a preventative eyewear option due to increasing dependency on digital screens.
Citing a recent Nielsen report finding most adults in the U.S. spend an average eight hours a day connected to some digital device, EyeBuyDirect notes that this extended use of digital devices causes eyes to work harder in order to maintain focus, creating significant eye strain and fatigue.
Eyezen features two key elements for reducing eye strain from digital screens: reduce consumers’ exposure to harmful blue light by 20 percent (blue-violet wavelengths between 415 and 455nm on the light spectrum) and a small amount of accommodative relief in the lower portion of the lens to help eyes stay relaxed.
“The technology in Eyezen glasses supports the digitally connected lifestyle of the millennial generation by reducing eye strain and exposure to harmful blue light,” says Roy Hessel, EyeBuyDirect CEO and founder.
EyeBuyDirect cites emerging research suggesting that cumulative exposure to harmful blue light may contribute to long term retinal damage, possibly leading to Age Related Macular Degeneration (AMD). Consumers are advised to continue seeing an eyecare professional for an annual eye exam for optimum eye health.
Consumers are able to customize their digital protection Eyezen glasses with EyeBuyDirect’s extensive collection of contemporary frames with a prescription or without. Eyezen is available for non-prescription glasses starting at $34.95, including frame plus lens.
You can learn more about Eyezen with EyeBuyDirect here:
https://www.eyebuydirect.com/?force=1
Canadian customers:
https://ca.eyebuydirect.com/prescription-lens/digital-protection
Twitter Feed:
https://twitter.com/EyeBuyDirect
Essilor:
http://www.essilor.com/en/Pages/Home.aspx
Source: EyeBuyDirect
