Eleven Million Shipments Show Media Tablet Growth Momentum; Netbook Market Slows But Still Substantial

According to new forecasts from ABI Research, just over 11 million media tablets and 43 million netbooks will ship worldwide this year. That is somewhat lower than observers expected at the end of last year based on the diminutive computers remarkable showing in the period following their introduction. Nonetheless, says ABI Research principal analyst Jeff Orr, 43 million netbook shipments are good growth, just not the meteoric pace of the past couple of years.

Part of the drop in netbook demand may be attributable to potentially-competitive media tablets, but tablets are still a long way from the 40-50 million annual shipments that ABI Research considers the threshold for a mass market product – a definition that netbooks still fit.

“Apple has sold a few million iPads in its first quarter, which is great for creating a new market,” Orr says. “But early adoption of media tablets is not outpacing netbooks. The iPad average selling price above $650 isn’t driving mass adoption. Competition, especially on price, is needed.”

However, Apple, which has had the tablet market almost to itself, will soon have company. Samsung will start selling its Galaxy Tab through network operators this year, a distribution model that differentiates it from the iPad. The operators want a piece of the new device market, not simply to provide services. In the US, the Galaxy Tab will be available through all four of the largest operators, which could make it a strong competitor to the iPad. Vodafone will carry it in the UK and possibly elsewhere, as will NTT DoCoMo in Japan.

To date, tablets use-case is almost entirely consumer-based; the enterprise market for tablets as a real replacement for laptops and smartphones is virtually nonexistent. “However,” says practice director Kevin Burden, “RIMs new PlayBook tablet may be more palatable to IT managers because at this point its not a standalone device: it needs to be paired with a BlackBerry.”

ABI Researchs Netbooks, MIDs, Media Tablets, and Mobile CE Market Data provides shipment, ASP, and revenue forecasts for all Ultra-mobile Devices (UMDs) including UMPCs, netbooks, media tablets, mobile Internet devices (MIDs) and mobile consumer electronics (CE) devices. It is part of the Netbooks, MIDs and Mobile CE Research Service.

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