Apple Clearly Has A Quality Problem – But Not The Way You May Be Thinking

Computerworld’s Jonny Evans notes that typically if you buy a Mac, you’re buying a machine that, if treated right, you’ll still be using in half a decade’s time, which he says poses a huge problem for Apple’s executive team – to wit: how do they encourage users to upgrade systems more often without sacrificing their reputation for delivering high quality machines? Evans observes that the two most recent OS X versions, dating back to 2011, together account for only 62.2 percent of Mac-based Web traffic according to Net Applications data, which means that an awful lot of older Macs are still in active service.

Indeed, the PowerBook I’m typing this report on right now is going on 13 years old, although that’s extreme.

“Apple clearly has a quality problem,” says Evans – tongue firmly jammed in cheek, “Macs just work. This must be a nightmare for Phil Schiller, Jony Ive, Tim Cook and all the other senior Apple executives. What kind of a statement is that for a company that’s now the world’s leading PC maker (according to market research firm Canalys metrics finding one in five PCs sold globally is an iPad – Canalys, unlike IDC and Gartner, counts tablet computers as PCs)?

“It must pain them to know the products they sell customers are generally so reliable they may still be used in six or seven year’s time,” Evans concludes, “that’s twice the enterprise-accepted PC lifecycle….The bad news just keeps on coming. Perhaps it should just give the money back to the shareholders……

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