What Owning An iPhone Says About You (You’re Likely Older, Richer, and Better Educated)

Pew Research Center Senior Writer Drew DeSilver says that the iPhone which is celebrating its sixth birthday this summer, has carved out a solid market position, and a demographically distinctive user base, within the context of smartphones, which more than half of Americans now own).

DeSilver notes that according to a recent Pew Research Center report on smartphone ownership, as of May 2013 25% of all U.S. cellphone owners and 43% of smartphone owners owned an iPhone. The survey found that more-affluent and more-educated people are much more likely than those with less income and education to say they own an iPhone. Indeed, fully half (49%) of cellphone owners with household incomes of $150,000 or more say their phone is an iPhone, as do 38% of owners with college degrees.

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