Ultra-Portable Laptop Sales Grew 100 Percent in 2013
Market intelligence firm ABI Research reports that an estimated 12.3% (22.5 million) of Notebook PC shipments in 2013 (totaling 182.7 million) were ultra-portable models like the MacBook Air and Wintel Ultrabooks, with the ultra-portable sector’s year-over-year growth hitting 100 percent from 2012 to 2013.
“Across 24 countries tracked in November 2013, we found average ultra-portable PC selling prices ranging from US$940 to US$1540 with the majority of models offered above US$1200 in each country,” says senior practice director, Jeff Orr.“The ASPs suggest ultra-portables, including the convertible and detachable 2-in-1 configurations, iremained at the high-end of the Notebook PC category exiting 2013.”
Beyond Apple’s MacBook Air running MacOS, the bulk of ultra-portable PCs are powered by the Windows 8 operating system, which suffered fits and starts during 2013 due to usability issues and poor first impressions by early adopter audiences. A bugfix revision, Windows 8.1, was released in the second half of the year to address these concerns, although ABS says popular opinion suggests many considering a refresh to their existing systems are willing to wait for more hiccups to be worked out before making a financial commitment. And with tablet prices coming down year-over-year, many consumer budgets that are still reeling from a global recession are willing to experiment with a switch to the lower-cost, touchscreen slate form-factor.
Looking ahead, ABI Research expects LTE mobile broadband as a standard feature to become a differentiator for the mobile network operator channel, enhancing its selling opportunity beyond smartphones.“As LTE reaches critical mass for network coverage, markets will be able to abandon 3G mode compatibility and carriers will readily shift toward LTE-only modems in data-centric computing applications,” adds Orr. By 2015, North America will relinquish the regional lead for ultra-portables as Asia-Pacific pushes forward due to market saturation in the early adopter countries.
These “Ultrabook, Netbook and Smartbook” Market Data findings are part of ABI Research’s Media Tablets, Ultrabooks and eReaders Research Service.
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