Apple and Samsung Now Represent More Than Two-Thirds Of U.S.Smartphone Market – comScore

comScore, Inc.’s Mobile Metrix report on key trends in the U.S. smartphone industry for December 2013 finds Apple ranked as the top smartphone manufacturer with a 41.8 percent OEM market share. Google Android led as the #1 smartphone platform with 51.5 percent platform market share. Google Sites ranked as the top mobile media property, and Facebook was top individual app.

Smartphone OEM Market Share

The survey snapshot found 156 million smartphone owners in the U.S.(65.2 percent mobile market penetration) during the three months ending in December. That’s up 3.2 percent since September. As noted, Apple was the top OEM with 41.8 percent of U.S. smartphone subscribers (up 1.2 percentage points from September). Samsung ranked second with 26.1 percent market share (also up 1.2 percentage points), followed by Motorola with 6.7 percent, LG with 6.6 percent and HTC with 5.7 percent.

Smartphone Platform Market Share

Android was the most prolific smartphone platform in December, with a 51.5 percent market share, followed by Apple with 41.8 percent (up 1.2 percentage points), BlackBerry with 3.4 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.

Top Smartphone Platforms
3 Month Avg. Ending Dec. 2013 vs. 3 Month Avg. Ending Sep. 2013
Total U.S. Smartphone Subscribers Age 13+

Top Smartphone Properties & Apps

Google Sites ranked as the top web property on smartphones, reaching 88.3 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86 percent), Yahoo Sites (82.4 percent) and Amazon Sites (73.3 percent). Facebook ranked as the top smartphone app, reaching 77.4 percent of the app audience, followed by Google Play (53.9 percent), Google Search (49.7 percent) and Pandora Radio (48.7 percent).

comScore MobiLens data are derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refer to a respondentís primary mobile phone and does not include data related to a respondentís secondary device.

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