Apple Extends its Smartphone Subscriber Market Share in Advance of the Fall Hardware Release Cycle

IT metrics firm comScore, Inc. has released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for June 2014. Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share

173 million people in the U.S. owned smartphones (71.6 percent mobile market penetration) during the three months ending in June, up 4 percent since March. Apple ranked as the top OEM with 42.1 percent of U.S. smartphone subscribers (up 0.7 percentage points from March). Samsung ranked second with 28.6 percent market share (up 1.6 percentage points), followed by LG with 6.4 percent, Motorola with 5.9 percent and HTC with 4.8 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in June with 51.9 percent market share, followed by Apple with 42.1 percent (up 0.7 percentage points from March), Microsoft with 3.4 percent (up 0.1 percentage points), BlackBerry with 2.4 percent and Symbian with 0.1 percent.

Top Smartphone Apps

Facebook ranked as the top smartphone app, reaching 73.6 percent of the app audience, followed by YouTube (52.1 percent), Google Play (52.1 percent) and Google Search (47.9 percent).

comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

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