Unpacking The Big Changes At Microsoft – iPad Office Users A Current Focus

The days of product keys and email attachments are nearing an end and Microsoft, though late to the game, is making big strides to keep up, says tech expert Karl Volkman of SRV Network, Inc.

Under the direction of new CEO Satya Nadella, the technology giant is making some major changes, shifting away from software licensing to focus more on cloud-based subscriptions. The problem for Microsoft? Competitors like Apple and Google already offer free cloud storage and interactive work spaces.

Volkman notes that to gain an edge and relevance in this space, Nadella is unleashing a model called “freemium,” where the company will focus first on how to attract users and second on how to create monetary value from those users. It’s a major shift for the company, which is used to receiving a payment in exchange for the delivery of a program, and is akin to the Facebook story, where adoption was the primary goal above profit. Volkman is confident they’re on the right track.

“The truth is, people are brand-loyal, and people like Microsoft Office,” says Volkman. “The Google Drives and Pages of the world just don’t hold a candle to the comfort level you have when you open Microsoft Word. That brand loyalty and familiarity is a powerful thing, and it’s one Microsoft is banking on right now.”

Microsoft’s latest target is Office users on iPads, which comes with a price tag of $99 per year if those users wish to edit documents. Volkman believes this is the right track for the company.

“The company’s new devices and capabilities are gaining momentum in the marketplace, and they’re catching up with the needs of the consumer,” says Volkman. “Their quarterly report says it all – up 3% over projections is no small potatoes. Don’t discount a major comeback by a company that’s been around as long as Microsoft.”

SRV Network, Inc. is Microsoft Gold Certified partner that offers a variety of IT services, including a variety of flexible service packages that meet any client requirement, from as-needed technical help to intensive, regular on-site work. They work with all technology platforms and have a broad expertise in a wide variety of technology solutions. They specialize in Network Design and Implementation, Network Maintenance and Visit http://www.srvnetwork.com for more information.