Joe Leo

Joe Leo, who writes the "Mac Potpourri" column on MacPrices, joined the team in 2018 and has been (since 2006) primarily covering all things Apple, as well as other news related to the world of personal technology and consumer electronics. Prior to joining the team, he had a short stint (from 2018 to 2019) concurrently writing the "Leo And Mac" column on Low End Mac. Today, in addition to his role as a writer for this site, Leo also serves as a contributor to iPhone Life, where he periodically submits articles for publication in the magazine and its website (www.iphonelife.com). Most recent posts by this author:

Could A Smarter Siri Infused With AI (‘Apple Intelligence’) Turn Apple’s Smartphones Into Intelliphones?

Could A Smarter Siri Infused With AI (‘Apple Intelligence’) Turn Apple’s Smartphones Into Intelliphones? iPhone at Apple

AI — short for artificial intelligence — is widely expected to be the main topic of discussion at this year’s WWDC (Apple Worldwide Developerrs Conference). According to a report from Bloomberg, the Cupertino, California-based company will be introducing its own version of this technology (dubbed, “Apple Intelligence“) at the event.

However, while Apple’s implementation of this new AI system will be a revolutionary step forward for all of its products, it will be evolutionary for one product category in particular… its smartphones.

At this year’s WWDC, Apple, per a report from Business Insider, is expected to unveil a slew of new features powered by AI designed specifically for the iPhone (via an update to the company’s mobile operating system, iOS).

Key among these is Apple’s personal digital assistant, Siri, a feature that reportedly will be receiving a major overhaul at the event and seeing it enhanced with artificial intelligence.