Joe Leo

Joe Leo, who writes the "Mac Potpourri" column on MacPrices, joined the team in 2018 and has been (since 2006) primarily covering all things Apple, as well as other news related to the world of personal technology and consumer electronics. Prior to joining the team, he had a short stint (from 2018 to 2019) concurrently writing the "Leo And Mac" column on Low End Mac. Today, in addition to his role as a writer for this site, Leo also serves as a contributor to iPhone Life, where he periodically submits articles for publication in the magazine and its website (www.iphonelife.com). Most recent posts by this author:

Apple’s Smartphone Lineup Could Use A Touch of Steve Jobs’s Simplicity

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Apple’s Smartphone Lineup Could Use A Touch of Steve Jobs’s Simplicity Apple iPhone 15 Pro

Apple’s smartphone lineup. — which is due for its annual refresh either this month or next (possibly at an Apple Event on September 9) — is a bit convoluted and it’s about to become even more so. This year, Apple is expected to add a new variant into the mix, a super-slim version that has been dubbed the “iPhone 17 Air” (a device that seemingly has been confirmed due to the existence of dummy units leaked from the company’s supply chain).

As if that wasn’t already enough? Come this time next year, rumor has it that a totally new iPhone model will be entering the fold (wink!)…