“The Press Box” Archives (from PowerBook Central) | MacPrices
Searching for a bit of nostalgia for the days of Apple under its late co-founder and former CEO, Steve Jobs (e.g., the iPod and Mac laptops made out of polycarbonate material featuring PowerPC G4 chips)? Well, you’ve certainly come to the right place! On this archived index page is where you’ll find all of the stories that were written by the author of the "Mac Potpourri" column when he served as a columnist for PowerBook Central, the sister site of MacPrices (established in 1997, closed down in 2015, and merged with this website in 2018). Articles have been grouped by its category (or subcategory) and are organized by year, sorted in ascending order with the oldest content at the top of each section. (Note that only articles that were published in "The Press Box" from 2006 to 2009 are listed on this page).
Looking for the latest reads? Please visit the "Mac Potpourri" home page on MacPrices.
— For archived content in the column on MacPrices, go to: The "Mac Potpourri" Archives | 2018 to 2020
Special Reports
Macworld Expo 2007: iPhone
(Apple unveils a new 3-in-1 device… “are you getting it yet?”)
- NEWS: 01.02.07 | The One-Week Countdown to Macworld 2007 Begins
- COMMENTARY: 01.03.07 | Fanning the Winds of Macworld 2007’s Rumor Mills
- OPINION: 01.04.07 | A ‘Spot’-light on What Leopard’s Top Secret Feature May Be
- FEATURE: 01.08.07 | 24 Hours to Macworld and ‘Breakfast with Steve’
- NEWS: 01.09.07 | ‘Live from San Francisco, it’s Breakfast with Steve Jobs’
- COMMENTARY: 01.12.07 | Macworld Expo 2007: A Look Back, Thoughts, & Wrap-Up
*(Keynote Coverage)
iPhone Release Day At Apple Store San Francisco
(Apple’s revolutionary smartphone finally hits its retail store shelves on June 29, 2007)
- FEATURE: 06.20.07 | ‘Apple + AT&T + iPhone =’ What, Exactly for the non-Apple Part of this Equation?
- COMMENTARY: 06.22.07 | iPhone’s Real ‘Deep Impact’ Yet to be Seen
- NEWS: 06.26.07 | iPhone-related News Tidbits Around the Web
- FEATURE: 06.28.07 | Don’t Make Friday a ‘Cingular’ Sensation
- NEWS: 06.28.07 | iPhones at AT&T/Cingular Wireless Stores
- NEWS: 07.02.07 | ‘If You Build it, Will they Come?’: Yes, iDid
*(Coverage of Event)
Mac OS X 10.5 "Leopard" Release Day At Apple Store San Francisco
A look at the launch of the fifth major release of Apple’s desktop operating system on October 26, 2007)
- FEATURE: 10.26.07 | Leopard: ‘Introducing Windows Vista 2.0’
- FEATURE: 10.30.07 | ‘The “Wow” Starts Now’ for Apple, Inc.
*(Coverage of Event)
Macworld Expo 2008: MacBook Air
(“There’s something in the air…” featuring the debut of Apple’s thinnest and lightest notebook ever)
- NEWS: 01.15.08: | Live From The City By The Bay: It’s Apple’s ‘Super Tuesday’
*(Keynote Coverage)
Macworld Expo 2009: iLife ’09
(Featuring the end of an era for Apple with a final keynote address and product announcement at the event)
- NEWS: 01.06.09 | Macworld Expo 2009: LIVE Keynote Coverage from San Francisco
*(Keynote Coverage)
News
2006
- 09.29.06: Return of the Apple ‘Ultra-Portable’ Line?
- 10.21.06: CNET, CNN Corroborate ‘Central Columnist’s Conclusion
- 10.24.06: Apple Officially Acknowledges MacBook’s New Blue Hue
- 11.17.06: Innovation will be Key Factor in Success of ‘iPhone’
- 11.30.06: CNBC’s On the Money: ‘It is an iPod/Mac Christmas’
- 12.03.06: Top Two Electronics Store Retail Chains Selling Macs Again
- 12.28.06: Apple’s All the Rage in the Business World this Week
2007
- 01.30.07: Windows PC Users to Get a Taste of Mac OS X Tiger Today
- 02.19.07: Best Buy in Special Sunday Insert: ‘Make Your Move to Mac’
- 03.23.07: Apple Technology Helps Kids with Illness Stay in School
- 04.10.07: The Next-Gen 12″ Ultra-Portable is Here (but not from Apple)
- 05.11.07: Intel’s New Lineup to Increase Speed, Decrease Energy Use
- 08.02.07: ‘Dateline NBC’ Investigation Sheds Light on Another Serial Offender: Apple Jacks
- 08.07.07: Apple Inc. to Announce New Products Today
- 09.18.07: AMD: Why They’re ‘The Smarter Choice’
2008
- 01.04.08: Get Just the Right One at Your Apple Store
- 01.09.08: CompUSA Closures Halted by New Buyer
- 03.25.08: Apple’s ‘Evil’-ution Credited to One Genius
- 04.28.08: iTunes’ Fifth (B-day) Shows Why It’s First
- 08.13.08: 3-Alarm Fire on Apple’s Cupertino Campus
2009
Features
2006
- 10.04.06: Has Your ‘Book been Exhibiting Signs of the Blues?
- 11.22.06: Use Your Mac for Something Other than Work this Holiday
- 11.24.06: Holiday Wish List: What’s the Apple of Everyone’s ‘i’ (Eye)?
- 11.27.06: What’s the Apple of Everyone’s ‘i’ (Eye) this Holiday?
- 12.29.06: Believe in the Magic of the ‘Halo’-day Season
2007
- 01.01.07: Three Big Mac Stories You Missed in 2006
- 02.27.07: Putting the Puzzle Pieces of a 12″ Pro Portable in Place
- 05.10.07: Apple Store mini: Now Open at a Best Buy Store Near You
- 05.14.07: Your G4 Mac isn’t Officially ‘Vintage’ Until it’s in this Museum
- 07.12.07: ‘Get a Mac’ Spoof: Hi, I’m a Marvel, I’m a DC
- 07.31.07: ‘The Mac’s New Face’: Twelve Years Later
- 10.16.07: iPhone, PowerBook Gain Celebrity Status
- 10.31.07: Get a Digital Makeover with Morpheus
- 11.21.07: Get Black Friday Deals on ‘New’ Macs 24/7
- 11.23.07: iPod Holiday Shopping Guide ’07 (& Review)
- 11.26.07: Can You Make a Leopard Change its Spots?
- 11.28.07: Two Black Friday Deals You Missed Out On
- 11.30.07: How Not to Get Your Rock On this Christmas
- 12.27.07: Apple’s iPhone Tops List of Hot Items for ’07
2008
- 04.30.08: PowerBook G4 Econo-Mac Stimulus Plan ’08
2009
- 06.09.09: The 12-inch PowerBook G4’s ‘Requim for a Dream’
- 06.19.09: How to Keep from Spending $30K to Fill-Up and iPod
Opinion
2006
- 09.22.06: Apple’s Efforts to Innovate Inconsistent as of Late
- 10.06.06: Apple Should Take a Page Out of Sony’s ‘book
- 10.20.06: A Shift in Newton’s Law
- 11.28.06: A Super Ultra-Portable Mac in an Easy-to-Swallow Pill?
2007
- 02.28.07: Is the 12″ G4 the New Modern-Day ‘Pismo’ PowerBook?
- 04.12.07: Why Windows Vista is a Little Long in the Horn (Tooth)
- 07.11.07: OK, is it a Sony MacBook or an Apple VAIO?
- 10.12.07: Apple Unaware it ‘Did a Bad Bad Thing’
- 12.07.07: Why Apple Needs a Pro Ultra-Portable Again
2008
- 03.26.08: Leopard’s Certainly no Microsoft ‘Vista 2.0’
- 04.29.08: Does Buying New Make ‘Cents’ These Days?
- 06.30.08: What’s the Mac-centric Message in ‘Wall-E’?
2009
Commentary
2006
- 10.25.06: In Apple’s Shoes / A Real-Life Lesson for my Students
- 11.15.06: ‘Genius (Misery) Loves Company’
2007
- 01.17.07: Was Going Retro Over the MacBook Pro a Good Choice?
- 02.21.07: Getting to the Core of One Bad Aspect of Apple Innovation
- 03.27.07: Intel’s ‘Classmate PC’: a Missed Opportunity for Apple?
- 05.04.07: IBM Announces Major Technological Breakthrough in Chips
- 06.13.07: iPod Still a Driving Force Behind Apple Inc.’s Quest to Command and Conquer
- 07.05.07: ‘Transformers’ Real Star? Apple Notebooks
- 07.10.07: Apple Inc. Taking Page Out of its ‘Notebook’ for Next-Gen iMac; Sony Doing Same (Again)
- 08.08.07: Thoughts on Apple’s New Flagship iMacs
- 09.05.07: ‘And the Beat Goes On…’ (No, Not That)
- 09.26.07: On Design Ave., Apple’s No Backseat Driver
- 10.10.07: ‘Which iPod Are You?’ (Good Question)
2008
- 03.27.08: Will Computers One Day Run on Single OS?
- 06.27.08: Apple, Inc.- You Sly Fox, ‘Wall-E’ Coyote You
- 08.08.08: IBM Makes Mobile Devices, ‘Real’ Computers
2009
Mailbox (Reader’s e-mails)
2006
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